Our Story
Building memorable event environments through botanical expertise and dedication to quality
Back to HomeAbout Velvet & Vine
Founded in 2012, Velvet & Vine emerged from a passion for bringing natural beauty into Toronto's event spaces. What started as a small workshop in the Distillery District has grown into a full-service decoration studio serving venues across the Greater Toronto Area.
Our approach combines traditional floral design techniques with contemporary installation methods. We work closely with local growers throughout Ontario's growing seasons, supplementing with carefully selected imports when specific varieties are needed. This allows us to offer both seasonal authenticity and reliable year-round service.
The name Velvet & Vine reflects our dual focus: the soft, organic textures of natural materials alongside the structural elegance required for formal events. We specialize in spaces where these elements come together, from downtown hotel ballrooms to countryside estate venues.
Over the years, we've developed relationships with venue coordinators, event planners, and catering teams across the region. These partnerships help us navigate the practical requirements of different spaces, from historic buildings with installation restrictions to modern venues with complex lighting systems.
Our studio maintains a working inventory of preserved materials, allowing for advance preparation on tight timelines. We also invest in proper storage for fresh materials and maintain climate-controlled transport to ensure quality from our suppliers to your venue.
Our Team
Sarah Mitchell
Founder & Lead Designer
Trained in floral design at George Brown College, Sarah brings 15 years of experience creating large-scale installations for Toronto events.
Marcus Chen
Installation Specialist
With a background in structural engineering, Marcus ensures all hanging installations and large arrangements are safely secured in diverse venue settings.
Elena Popov
Preserved Materials Curator
Elena manages our collection of preserved botanicals and develops new preservation techniques for extending the life of specialty materials.
Our Approach to Quality
Material Selection
We source from established growers with consistent quality standards. Each shipment undergoes inspection before leaving our studio for installation.
Venue Assessment
Pre-installation visits document ceiling heights, mounting points, water access, and lighting conditions to plan appropriate arrangements.
Installation Standards
All hanging elements use rated hardware with safety margins. Team members maintain current training in rigging techniques and venue safety protocols.
Climate Control
Fresh materials travel in temperature-controlled vehicles. Installation timing accounts for venue climate systems to maintain arrangement quality.
Timeline Management
Detailed schedules coordinate with venue staff, other vendors, and event timelines. Contingency plans address weather and supply variations.
Sustainability Practices
Compostable materials when possible, coordination with donation programs for usable materials, and efficient sourcing to minimize waste.
Our Values
Realistic Planning
We provide honest assessments of what's achievable within your timeline and space constraints. Clear communication about seasonal availability and installation requirements helps avoid surprises.
Collaborative Process
Your vision guides our work. We offer expertise in what works structurally and aesthetically, while staying flexible to accommodate your preferences and budget parameters.
Attention to Detail
From initial sketches through final installation, we document and verify each element. Post-installation walkthroughs confirm everything meets our standards before your event begins.
Professional Reliability
We maintain backup suppliers, redundant equipment, and trained staff to handle the unexpected. Your event proceeds as planned regardless of supply chain or weather challenges.
Ready to Work Together?
Let's discuss how we can bring your event vision to life with thoughtfully designed botanical installations.
Schedule a Consultation